A story of our humanity.
Behind the magic
Concept & Narrative
The project was an ambitious goal from a narrative, technical and style perspective. It's a condensation of humanity's story into a 2 min piece.
Therefore, the concept became very evocative and poetic to hit the story's main notes and let the viewer's imagination fly. It produced a piece that communicates much more than what you see and hear on screen.
Design & Visual Style
Given the story's complexity, we wanted to create a style that simplifies the visual message while still capturing the complex and evocative moments in the film. Finding the right balance was the main challenge.
The result was an abstract and elegant design combined with vibrant colors and cinematic appeal that brought out the emotion throughout the entire film.
Characters & Animation
The Soul of the Story.
Characters are connectors with the viewer and the emotional bond with the story. Making them come to life was a critical task and challenge. We use a combination of 2D and 3D techniques to ensure each character and environment had the proper movement on screen to pull the audience into the story in every shot.
Crafted by Animagic
Creative Direction
David Calderón
Producer
Francisco Jimenez
Written by
David Calderón
Animation Direction
Jordi Ayguasenosa
Art Direction
Alfredo Barajas
Art Department
Alfredo Barajas, Flor Lopez, Fernanda Acosta
2D Animation
Jordi Ayguasenosa, Moncho Massé, Thiago Feitosa, Javier Ibañez, Ignacio Osorio
3D Animation
Josep Ayguasenosa, David Calderon, Jose Castillo
Compositing & VFX
David Calderon
Music & Sound Design
Ambrose Yu
Voice Over
Dave Petit, Russell Bin
Branding
Edith BMedel, Alfredo Barajas